Happy new year! With the advent of 2016 it seems an appropriate time to pause and reflect on what has been my first full year as a tour guide in Israel. Although I officially received my licence in July 2015, and indeed did do some voluntary bits and bobs before that, because of the Protective Edge operation and then a honeymoon trip abroad I only really began working in November 2014. And even that was reasonably light.
So, 2015 was my first full year of guiding. How did it go? Well, let’s start with the numbers, which are encouraging. I worked 163 days (not bad going at all for a newbie), guiding 1866 people from 53 countries (although always in English!). This is particularly encouraging given the drop in overall tourist numbers to Israel because of perceived security risks – although those of you who have been here with me will know that this perception does not really reflect reality.
Although the vast majority of the time the weather conditions were great for being outside, I also experienced some extremes, working in temperatures ranging from 5-40 °C (that’s 40-104 °F for my American readers), in weather ranging from dust storms to torrential rain to hail and gale force winds! As they taught us on our guiding course, we need to be prepared to work in all weather and I have built up an appropriate wardrobe to help me perform at my best even in extremes!
The majority of my work has been in Jerusalem and Tel Aviv, but I have had the opportunity to criss-cross the country from Merom Golan in the north to Eilat in the south, working in desert and lush greenery, from the heights of the Hermon to the depths of the Dead Sea. I have guided in museums and on hiking trails; in religious sites and archaeological excavations; in cars, trains, buses and even on a plane.
I have guided leading businessmen, journalists and politicians, religious and communal leaders, academics from the world’s leading universities. I have guided students, pensioners and young families; Christians, Jews, Muslims, Hindus and Sikhs; pilgrims, historians, bird lovers and water specialists; large groups of up to 55 people to individual visitors; right-wingers and left-wingers, Zionists and anti-Zionists, religious and secular.
And, thankfully, I love it! I feel privileged to have the opportunity to show my adopted country to visitors, to try to help them understand the significance of this small place to so many people around the world whether from a religious, historical, geological or even zoological standpoint. To discuss the amazing innovation at the heart of Israel’s powerful hi-tech sector. To engage on the political challenges this country faces whether externally with its neighbours or internally with its different sectors of society. To understand how our archaeological discoveries help us to reconstruct the past. And importantly, to taste the best food and drink Israel has to offer!
I have also enjoyed the opportunity to meet such a wide range of people from all over the world. Often I feel that I learn as much from the people I guide as they do from me. Over the past year I have gained valuable insights into life and different cultures; new ideas about faith and what it means; inside information on global politics and even some free marketing and IT consulting!
I really enjoy the variety in my clients and the challenge this presents of adapting my guiding to the people in front of me. How do I ensure that young children are enjoying themselves while their parents and grandparents are getting the information that they want and need? How to discuss politics with a group with a wide range of views? How do I ensure that people with strong faith have a spiritual experience? How do I focus on giving people a meaningful, stimulating and entertaining experience instead of overloading them with information? How do I read them, to know when they need to have a break; when do I need to explain a little bit more or when do I need to back off and give them some time to reflect on their own?
Have I been successful? I think that most of the time I have. I have built up a nice collection of reviews on Tripadvisor (and if I have guided you and you have not yet written a review, please do feel free to do so via this link!) which is helping drive further business, and a few times now I have been referred to new clients by people I have previously guided over the past 12 months. This is most encouraging!
It was a big jump into this new career but I am pleased to look back on my first full year in the profession as one of great challenges, great people and most importantly, great fun. I look forward to many more years that will be as fascinating, entertaining and enriching as 2015.
Here is to a fantastic 2016!