Category: News

Private Tour Company of the Year Award

Travel and Hospitality Awards Winner 2021 Badge

I’m thrilled to announce that despite all the COVID-associated challenges, I was recognised by the annual Travel and Hospitality Awards as Private Tour Company of the Year for Israel.

The award is judged based on the following criteria:

• Experience – Memorability is the cornerstone of any trip, so providing an unforgettable tour, activity, or adventure is invaluable.
• Hospitality – A high-quality service combined with a degree of flexibility is usually why clients return.
• Service – Whether it be a single activity or a range of options the service must match or overperform needs and expectation.
• Rating & Reviews Online – A key factor, online feedback is important. What clients say online can break or make you.

I’m honoured to have received this award and hope that the coming year will see a strong revival in tourism with many more wonderful tours in Israel.

Private Tour Specialist of the Year Award

Luxury Travel Guide Global Awards Winner 2020-21 Logo


It’s not been an easy period for tourism anywhere in the world and particularly in Israel. Since March 2020 non-citizens have not been allowed into the country (except if they meet special conditions). But I did still manage to do some tours and also made some online presentations for people overseas.

So it’s very special to be recognised by the Luxury Travel Guide as the Private Tour Specialist of the Year for Israel.

I understand that this year the awards have taken into account past performance given the drastic reduction in numbers of tourists, together with how travel businesses have adapted to COVID regulations and restrictions.

I’m grateful for the award and look forward to welcoming many tourists on private tours to Israel as soon as the government allows!

10 Tips for Travel to Israel During the COVID-19 Pandemic

While the COVID-19 pandemic continues to challenge a lot of the world, we are seeing a slow but gradual return to travel for tourism globally. At the time of writing, Israel still is not letting visitors in who do not hold citizenship, but there are more and more conversations happening about reopening the skies.

So, I thought it could be helpful to share some tips and thoughts for anyone thinking about coming to tour Israel in the near future, while we’re still in the shadow of the Coronavirus. There are pros and cons in travelling at a time like this, and ultimately everyone has to make an individual choice on the risk/reward ratio. While prices for accommodation and touring services are likely to be cheaper, and sites less crowded, none of us want to become unwell or forced into isolation. I hope that this blog can help that decision process a little.

And of course — an important disclaimer. In case it wasn’t obvious, I’m not a medical professional. So I’m basing these tips and pieces of advice on what I’ve read and heard from those who are much more learned than I am. Don’t take it all as gospel — read around and do your research.

1) Make a Plan and Stick to It (with a Backup Plan Just in Case)
Because of limitations on visitor numbers, you now have to reserve a time slot before visiting many sites and attractions in Israel. This means that it’s a lot harder to be spontaneous — whether it’s deciding to suddenly change route and stop at a new attraction (they may not have space), or spending more time than you intended at a site (you may miss your slot at the next one). 

Spontaneity is not necessarily impossible — because there aren’t as many tourists as normal, if you’re coming outside of school vacation dates there are likely to be spots free. But you can’t be as flexible as before.

However, having said that…if you do need to cancel a planned activity or stay, it’s good to have a sense of options of what you may be able to do instead. I don’t think you need to have a whole backup itinerary planned, just have a shortlist of backup options for activities and accommodations by area and, if you need to, you can quickly rearrange your plans.

2) Be Prepared to Be Flexible
But didn’t I just say you couldn’t be as flexible as before? Indeed you can’t — at least you can’t choose to be. But you may be forced to be flexible as the conditions around the country fluctuate. A site or hotel may be forced to close temporarily because of a confirmed case of COVID-19, or an area may be locked down because of a spike in infections. As long as you come with the mindset that this may happen, and embrace it, you should be ok. 

3) Avoid Places When They’re Likely to be Crowded
Try to plan to avoid being in places when they’re likely to be crowded. I’d personally suggest staying out of the big cities during the weekend (Thursday evening until Sunday morning). Don’t go to holy sites during service times and visit markets early in the morning before footfall increases. 

Israelis don’t normally eat dinner before 8pm and sometimes even later. So if you’re happy to eat early, you can reduce your risk when dining out by being in restaurants when they are quieter (and also should get better service as a result!). Nearly all restaurants have outdoor dining areas which are recommended as lower risk of virus transmission than being inside. 

Alternatively, particularly in cities, there are many great options for getting food delivered. In Tel Aviv, the Wolt app is particularly good as it works in English (although not all menus are translated) and offers a contactless delivery option.

4) Consider Apartment Rentals Over Hotels
The vast majority of hotels in Israel are taking things seriously and following the guidelines of the Ministry of Health. I’ve actually been quite impressed. However, there’s only so much they can control. And they can’t control all the behaviour of their guests. It’s difficult for a hotel as a service provider to force their paying guests to follow the rules. There have been incidences of people who were supposed to be in isolation going to stay in hotels.

So, I’d consider staying in an apartment rental. You won’t get the service of a hotel, but you’ll be reducing your risk of exposure by the simple fact that you’ll be walking past fewer people.

5) Communicate with Your Accommodation
Whether you decide to stay in a hotel or an apartment rental, take the time to communicate with them in advance before booking. Understand the precautions that they are taking in terms of cleaning, distancing, meals (in the case of a hotel) and look into reviews to see if what they tell you is actually happening. Some review sites offer the opportunity to contact the person who made the review, so consider reaching out to them to hear more.

And if you’re communicating anyway, you may want to see what can be done on price. On the one hand, these businesses have suffered a lot because of the drop in tourism, and if you can afford not to negotiate then I’d suggest it would be a nice thing to do. But if the price is the difference between you coming or not coming, there’s no harm in asking.

6) Check Cancellation Policies
Before you book anything, understand the cancellation policy. Until when can you cancel if for some reason your trip can’t go ahead? What are the penalties
for doing so? Is it possible to move your booking if needed? At times like these, understanding the policies becomes even more important.

7) Get Travel Insurance
I’m constantly surprised by how many people I’ve guided don’t come with travel insurance. It was always a given growing up that we had it. Now it is more important than ever, although also more expensive than ever. Good travel insurance will cover any health care needs, help you get home if your flights are cancelled and also cover you for cancelling your trip or parts of your trip if needed. I would not fly without it at the moment.

8) Look but Don’t Touch
This may seem obvious but I think it’s worth stating. For many people, particularly those coming to Israel for religious reasons, touch can make up an important part of the trip. Whether it’s touching the smoothness of the stones of the Western Wall to connect to the millions of people who have done the same, or touching places where it’s believed that Jesus performed miracles, for example. I am not an expert at all on the possibility of virus transmission through touching these places — but I would suggest that it’s not worth the risk of ruining your trip.

9) Consider a Private Guide
You could save yourself a lot of this hassle by hiring a private guide to do it for you — making the bookings, staying on top of which areas are lower and higher risk, adjusting your itinerary if needed and being able to speak the local language to help out in case of any emergency.

Additionally, doing a private tour will reduce your exposure to other people (for example on a bus tour) and keeping the same guide with you for the whole trip as opposed to getting different guides in different places will reduce your risk further.

Obviously I’m biased, but I think that a private guide can add even more value at times such as these, although it will increase the cost of your trip.

10) Consider Your Travel
It pains me to say this, but this is not the best time to come on a trip to Israel. Yes — there are the advantages of lower pricing and significantly less crowded sites. But some places are not open, and depending on your character, possible anxiety re contracting COVID-19 may mean the trip is not as relaxing as you would like. So if you do have a way to delay your trip, I’d very much consider it.

But not everyone chooses their time to visit Maybe it’s a family occasion that has been planned for ages and you don’t want to miss it. Maybe you don’t know if you’ll be able to come in the future because of potential changes in your lifestyle. Maybe you have a work trip and will be here anyway, so it’s a shame not to explore. If you are planning a visit to Israel, I hope that these tips are helpful, and I and the rest of Israel’s tourism professionals are here for anything you may need.

Safe travels!

TripAdvisor Travellers’ Choice Award 2020

TripAvisor Traveller's Choice Award 2020 Logo

I’m delighted to have been awarded a Travellers’ Choice Award (formerly known as the Certificate of Excellence) from TripAdvisor for 2020! I’ve now one this award five years in a row.

These awards from TripAdvisor mean so much as they are based on real reviews from people I have guided on tours around Israel. I’m very happy that people continue to have such a great time exploring Israel with me.

Thanks so much to all who took time to write a review and I look forward to guiding even more fantastic travel experiences in Israel in the year to come.


Luxury Travel Guide Tour Guide of the Year Award

Guide of the Year - Luxury Travel Guide

I’m thrilled to announce that the Luxury Travel Guide has awarded me with the prestigious title of Tour Guide of the Year for Tel Aviv, Israel in 2019. I received feedback from the awards committee that a significant contributing factor in the award was feedback from people whom I’ve guided about the fact that my tours are truly personalised and that I have a unique guiding approach.

I feel truly honoured to have received this award and look forward to maintaining the same high standards moving forward!

Tour Guide of the Year Award

I’m honoured to announce that the annual Travel & Hospitality Awards just named me ‘Tour Guide of the Year for Israel’.

I’m very proud of this award and grateful to those who nominated me. However the award that meant the most to me was to receive a Certificate of Excellence from TripAdvisor for the third year in a row. This is an award that is made based on the reviews I have received from the people I have guided and so I know it is directly as a result of people having a positive experience touring with me.

I look forward to another great year of building fantastic experiences in Israel!

Thrilled to receive new awards

As we come towards the end of 2017 I’m thrilled to write about some of the awards that I have received this year.

After last year’s award from the prestigious Luxury Travel Guide as being the ‘Best Bespoke Tour Operator in Tel Aviv’, I’m delighted to have won a further award from the guide this year, as the ‘Best Boutique Tour Operator for Israel’.

In addition, the annual Travel & Hospitality Awards just named me ‘Tailor Made Tour Company of the Year for Tel Aviv’.

While I am very proud of these awards and delighted to receive the industry recognition, the award that meant the most to me was to receive a Certificate of Excellence from TripAdvisor. This is an award that is made based on the reviews I have received from the people I have guided and so I know it is directly as a result of people having a positive experience touring with me.

I look forward to another great year of building fantastic experiences in Israel for a plethora of visitors!

The Priestly Blessing (Birkat HaCohanim) at the Western Wall

Priestly Blessing at the Western Wall
Priestly Blessing at the Western Wall

The priestly blessing (birkat hacohanim) has always held a certain fascination for me. Although in Israel, and in all Sephardic communities, it is recited daily in synagogue, in Ashkenazi Diaspora communities like mine it is only recited during festivals, so it became something of a special event. I remember from a young age the priests ascending to the stage at the front of the synagogue, by the ark, in preparation for this ancient ceremony. Those who were sitting in seats that were to the side would get up and move so that they could be in front of the priests in order to receive the blessing. We would stand and my father would take me under his tallit (prayer shawl) and instruct me firmly not to look at the priests while they were blessing us – it is forbidden. This combined with the unique and haunting tune sung during the blessing made it a very special moment.

In 1967, after the Six Day War, Israel took control of the Old City of Jerusalem for the first time, and Jews had unrestricted access to the Western Wall. Those of you who have toured with me will be aware of the various complexities associated with that war and its results, but putting that aside for a moment, this was an event of huge importance. This was the first time in memory that Jews were free to visit and pray at this most holy of sites. Whether religious or secular, the significance was huge.

Those of you who have visited the Wall will be aware that there are normally several services happening there in parallel, but in 1970 a rabbi decided to try and create one large public service which would incorporate the priestly blessing. According to Rabbi Eleazar ben Judah of Worms, an important commentator and mystic from the middle ages, there is special significance to hearing the blessing from over 300 priests, close to where the temple once stood.

Today, the special unified service takes place twice a year. Once during Pesach (Passover) in the Spring and once during Sukkot (Tabernacles) in the Autumn. These festivals are significant as they are two of the ‘Three Foot Festivals’; festivals on which a pilgrimage to Jerusalem is required, as commanded in the Torah in Deuteronomy 16:16:
Three times a year shall all your people appear before the Lord your God in the place that God will choose [referring presumably to the Temple in Jerusalem], on the festivals of Pesach, Shavuot [Pentecost], and Sukkot. They shall not appear empty handed. Each shall bring his own gift, appropriate to the blessing which the Lord your God has given you

Often when guiding in the vicinity of what used to be the Temple, I try to help people imagine what it would have been like on these occasions – tens of thousands of pilgrims arriving from around the region in order to offer sacrifices and to be part of the service. And one of the only parts of that ceremony that we can say with a reasonable amount of certainty that would have dated back even to the time of the First Temple (from roughly 3000 years ago) is the priestly blessing. In fact, the oldest version of any part of the bible that exists was found inscribed on an amulet from the 6th century – it was the text of the priestly blessing (and in my opinion one of the highlights of the Israel Museum’s collection).

In Hebrew the word for a pilgrim is an oleh l’regel, the literal translation of which is ‘someone who goes up by foot’. One goes up to Jerusalem both physically (it is in the hills) and spiritually. This week I was due to guide a family in the Old City on the day of the priestly blessing during Pesach. As a sat by the Jaffa Gate, waiting for them to arrive, I was struck by the nature of the hordes of Jewish people thronging through the gate on their way to the Wall for this ceremony. The whole of the Jewish people were represented – ultra-orthodox, modern-orthodox, progressive and secular; elderly, middle-aged and child; man and women; Ashkenazi, Sephardi, Yemenite; speaking Hebrew, Yiddish, English, French and Russian; a flurry of different hair styles, head coverings and colours. As I looked upon this mixed multitude moving past me I was transported to the First and Second Temple Periods, 3000 and 2000 years ago, when such scenes would have been a regular occurrence.

As we descended towards the Western Wall, I could hear the beginning of the mussaf service being broadcast over a loudspeaker. The plaza was packed, as were all the viewpoints, not just with the Jewish pilgrims but the large numbers of tourists who had come to see this special occasion.

Eventually, we reached the part of the service where the cohanim gave their blessing. There was complete silence around the plaza as the descendants of the priests of the original Temple raised their prayer shawls over their heads. The way that the blessing is given is that the chazzan (cantor) recites each word of the blessing in turn, and the priests repeat after him. Although the chazzan had a microphone, the priests did not, but even far at the back of the plaza, it was possible to hear the hundreds of cohanim join together to repeat after him in unison – the power of their combined voices reached far and wide.

Participating in this most ancient of ceremonies, right next to where it would have taken place on a regular basis (the blessings would have happened on the Temple Mount – not feasible today for obvious reasons!), was a truly moving experience. It really helped give me a sense of what the ancient pilgrimage festivals would have been like, and was a remarkable connection to my heritage and tradition. From my small synagogue in South London, with a largely homogeneous community of a few hundred people, I was suddenly part of tens of thousands of Jews from a huge variety of backgrounds, sharing in common the blessing that has been passed down to us through the millennia:
May the Lord bless you and protect you;
May the Lord’s face shine light upon you and be gracious unto you;
May the Lord raise His face unto you and give you peace.

If you are planning to come to Israel during Pesach or Sukkot, and would like build this ceremony into a guided tour of Jerusalem, I would love to help you do so! Please do be in touch.