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This is the part where I get to tell you a little bit about me!

I’m originally from London but have been on the move quite a bit over the years, with stints living in Israel, Japan, Argentina and Switzerland. I love to travel and have been doing my best to see as much of the world as possible.

While in the UK I spent four years studying at the University of Cambridge and hold a 1st class BA (with honours) and also an MA in Hebrew and Israeli Studies. I love languages and in addition to English and Hebrew also speak French, together with passable Spanish and Japanese.

I spent ten years as a volunteer youth leader/counsellor in the UK’s largest Jewish youth organisation, culminating in a year working as its Executive Director. This gave me a lot of experience of working as an educator for young people, including leading groups in Israel.

In 2008 I entered the world of business, joining the marketing function at Procter & Gamble, working on various household name brands. It was with P&G that I made my move to Israel in June 2010 and since then have been living in Tel Aviv.

Then, in the summer of 2012, I decided to make my passion my profession, and enrolled in the intensive two year course to become a licensed tour guide in Israel. I was delighted to pass my exams and am thoroughly enjoying showing visitors around this very special country. I’m happy to say that those visitors also are enjoying themselves – I’m grateful to have been recognised by the Travel & Hospitality Awards as ‘Tour Guide of the Year in Israel‘ and by the Luxury Travel Guide as the ‘Tour Guide of the Year for Tel Aviv‘. I have also been awarded a TripAdvisor Certificate of Excellence three years running.

Outside of guiding, I produce and present an Israeli music radio show, Kol Cambridge, on Israel’s English language radio station TLV1, write and record music, and am a co-founder of a tech start-up. I am most happily married and recently became a proud father to a beautiful little girl, as well as being a delighted uncle to nine nieces and nephews!



My Guiding Philosophy

There are many different approaches to guiding. Below are a few points which express my thoughts.

  • I believe in first and foremost ensuring that you enjoy yourselves! My priority is that you have fun on your trip and I promise to ensure the right balance between providing you with information and allowing you to appreciate the sites we’ll be visiting for yourselves.
  • I believe that providing context and understanding is more important than showering you with facts and figures.
  • I believe that your questions are more important than my guiding and will always welcome your contributions and thoughts.
  • I believe in always building itineraries from scratch so as to be specifically tailored to your interests and needs

Why not take a look at the Testimonials page to see how my philosophy works out in practice?


  1. Mark Kedem says:

    Look what I found whilst looking around the Internet for some additional information on one of the many things that we are being asked to study for in the forthcoming exams. Thanks Samuel for the additional study material. Good luck to you.

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