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Samuel Green

About me

Here’s where I get to tell you a little more about me.

Samuel Green guiding at Masada

I’m originally from London but have been on the move quite a bit over the years, living in Israel, Japan, Argentina and Switzerland. I love to travel and learn languages (I speak several and have basic slang in quite a few more!) and have been doing my best to see as much of the world as possible.

On the languages theme, I have two degrees in Hebrew and Israeli Studies (with a touch of Japanese) from Cambridge, graduating top of my year.

In parallel, I spent ten years as a volunteer youth leader/counsellor in the UK’s largest Jewish youth organisation, culminating in a year working as its Executive Director. This gave me a lot of experience as an educator for young people, including leading groups in Israel.

In 2008 I entered the world of business, joining the marketing function at Procter & Gamble, working on various household name brands. It was with P&G that I made my move to Israel in June 2010 and since then have been living in Tel Aviv.

Samuel guiding a group in the Judean desert

Then, in 2012, I decided to make my passion my profession, and began the intensive two year course to become a licensed tour guide in Israel. I passed in 2014 and have been thoroughly enjoying showing people around this very special country ever since.

I’m happy to say my visitors enjoy themselves too, and I’m grateful to have been recognised by the Travel & Hospitality Awards as Tour Guide of the Year for Israel and by the Luxury Travel Guide as Tour Guide of the Year for Tel Aviv. I’ve also held a TripAdvisor Travellers’ Choice award five years running.

Outside of guiding, I produce and present an Israeli music podcast, Kol Cambridge, write and record music, and dabble in the Israeli start-up scene. I live in Tel Aviv with my wife and three children, but guide the whole country.

My guiding philosophy

There are many different approaches to guiding. Here’s how I see it.

  • I believe the most important thing is making sure you enjoy yourselves!
  • I believe that providing context and understanding is more important than showering you with facts and figures.
  • I believe that your questions are more important than my guiding.
  • I believe in building custom itineraries from scratch to fit your interests and needs.

Why not take a look at the 400+ reviews on the testimonials page to see how my philosophy works out in practice?

— Samuel
A few non-Israel things
Music
Hip-hop and mizrachit, in fairly equal measure.
A few books
Lord of the Rings, Roads to Sata, Gordis’s Israel.
Football
Liverpool.
Favourite trip abroad
Japan. Eight trips and counting.
Food obsession
My mother-in-law’s Kurdish-Yemenite cooking.
Fun fact
Was invited onto UK Big Brother once. Declined!
Worked with
Companies
Procter & Gamble Netflix UK Israel Business Innovation Endeavors and various VCs and startups
Universities
The Wharton School Johns Hopkins SAIS Berkeley Haas Yale School of Management MIT Sloan The Fletcher School
Organisations
Creative Community for Peace Labour Friends of Israel Passages The Nachum Goldmann Fellowship Young Judaea Orthodox Union Diller Teen Fellows
Notable guests

Alanis Morissette Amber Heard Amol Rajan Counting Crows Imagine Dragons Lord Austin of Dudley Maroon 5 OneRepublic

The band OneRepublic during a tour of Jerusalem’s Old City
With Amber Heard during a private tour of Israel
On tour with Amol Rajan by the walls of the Old City, Jerusalem
What guests say

On learning of my interest in birds, we made an impromptu stop at a wildlife sanctuary where we saw thousands of migrating cranes — a truly memorable sight!

Private touring guest

He is not a tour guide. He is a friend, a teacher, and a wise man — someone who will make you laugh, expand your mind, and be there when you need someone.

Pilgrimage group guest

Before the trip he checked in with me multiple times and we worked together to clarify the goals, always focused on the group’s needs without getting carried away by his own interests.

Youth-group leader
Read 400+ reviews