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Noa Elan, Berkeley Haas Israel Trek leader

When working with Samuel on the trip’s agenda, I was impressed by his dedication to tailor a trip that will meet our group’s unique characteristics.

Samuel delivered the content in the most interesting, interactive and unique way, keeping our attendees present and attentive to his explanations. The history of Israel can be long, confusing and hard to relate to, especially when many of the participants have never heard about these stories prior to the trip. Samuel’s unique guiding style led our group to be constantly engaged with the material and remember the stories long after we left the country.

Samuel is very good at walking the line between being an expert on a subject matter and being friendly and personal. In between giving commentary on the landscape seen from the bus, preparing for the next landmark on the agenda and ensuring we have lunch waiting for us when we get off the bus, Samuel made sure to connect with our attendees on a personal level. By the end of the trip, all our attendees felt like Samuel was “one of the crew” and expressed hope to meet again in the future.

Samuel is a very personable man. Friendly and professional, he has good interpersonal skills that lead him to work well with the partners and suppliers throughout the trip. Building rapport while expecting high output, Samuel led our group to have a great experience with the bus driver, hotel staff and restaurants management throughout the trip.

In closing, the experience with Samuel during our trip surpassed all my expectations. Samuel’s unique personality, quality of delivery and willingness to “jump in” to our group’s culture made our trip unforgettable. I believe he would be a tremendous asset to any group visiting Israel.

— Samuel
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What guests say

If you are going to Israel, you would be mad not to give him a call.

Amol Rajan, BBC presenter and broadcaster

Having been on trips in Israel with seven different tour guides, Samuel stood above all the rest.

Seasoned Israel traveller

Samuel is one part walking encyclopedia, one part storyteller, one part stand-up comedian.

Berkeley Haas Business School student
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